EXPERT WEALTH BUILDING-MARKETING MANUALS
BY DR. JEFFERY LANT




NO MORE COLD CALLS
"The Bible On Generating Prospects And Turning Them Into Clients"
By: Jeffery Lant

Here is a complete guide to generating and closing all the prospects you need to become a very successful investigative agency without any cold call prospecting. This manual is already being hailed as the bible on developing leads for service businesses and turning those leads into active clients. Here's some of the power packed subjects covered:

Avoid the thirty major mistakes service providers make, solve them and start making money immediately be getting clients now. Secret formulas that helps you develop highly qualified leads and how to turn those leads into clients. How to identify the right prospects for your service, use research to determine exactly what they want and give it to them. Learn how to turn every word you use in your marketing into motivating copy that makes the prospect want your service now. Develop fast, effective and economical marketing communications that make your prospects and buyer move. How to turn your computer into a client-centered marketing department of awesome power and speed. Learn to generate all the low-cost leads through free media, talk programs, direct response marketing, classified and small space ads, and through specialized marketing programs such as card decks, electronic moving message display signs and package stuffer programs. This power packed manual reveals in fine detail all the things you need to know to develop qualified prospects, and turn them into paying clients without any cold calling. Don't be without this marketing bible. You'll want to keep it with you at all times as you develop your successful marketing plan. 675 pages, perfect bound, with certificate issued in Developing Prospects & Clients. $45.00
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MONEY MAKING MARKETING!
By: Jeffery Lant


You'll learn precisely how to find the clients your after and soft sell them so they will almost beg you to take their cases for them. Never again will you play a guessing game with your marketing efforts after you master the techniques found here. Eleven chapters cover the gamut from researching your market to creating money making marketing documents. 285 pages reveal for your use how to look at your entire marketing program and describes in vivid detail how to exploit each aspect to maximize the number of clients you obtain and minimize your expenses. Here are just a few of the important topics explained in an easy-to-read, easy-to understand fashion


285 pages brimming with the stuff that will put your marketing on the right track and help your agency grow. With certificate of completion issued in Master Marketing Techniques. $35.00
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THE UNABASHED SELF PROMOTER'S GUIDE
"How To Get Ahead By Exploiting The News media"
By: Jeffery Lant

You won't believe the amount of free publicity you can get and the amount of cases this type of thing can produce. The same techniques used by the NAIS Publicity Co-OP are found in this manual. Techniques that put three NAIS members in the New York Times, six in Entrepreneur Magazine, and NAIS members on the Today Show, Larry King Show Phil Donahue Show, in USA Today, Ladies Home Journal, The Star, Money Magazine, Business Opportunities and hundreds of local radio and television talk shows. One NAIS member comments that he received over $10,000 worth of work after one television show.

You'll learn how to get as much publicity and media exposure as you wish in easy to follow 1-2-3- guidelines for getting media attention. One publicity newsletter went as far as to call this manual, "the best business book ever written." 366 big 8 1/2 X 11 pages that will excite you beyond belief as you realize the tremendous possibilities that work so great, some investigators now pick and choose the media coverage they want and actually turn some away. With certificate of completion issued in Self-Promotion Techniques. $35.00
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HOW TO MAKE A WHOLE LOT MORE THAN $1,000,000
Writing, Commissioning, Publishing & Selling "How-To" Information
By: Jeffery Lant

Writing and self-publishing is a natural extension of your investigative service because you have developed expertise that others want and need to know. Not only that, it's another way to marketing your investigative service. Who's doing it? Ed Pankau, Bill Kizorek, Fay Faron, Jack Murray, Bob Burton, Bill Dear, Erwin Blye, Norma Tillman, Logan Clark, Nick Beltrante, John Dolan and many more. If you recognize these names, you likely recognize them because they have self published or written books and/or articles on their area of expertise. Not only do they make money off of their published works, they also have a free advertising medium that helps them promote their investigative service without additional cost and having a published work creates many side benefits for you. It leads to speaking engagements at trade shows and seminars and leads you right into free publicity on television, radio and print media. This book by Jeffery Lant, the most talked about person in marketing circles, gives you everything you need to know to self publish your own book or get in print with "How-To" type information from writing what you know to marketing your finished product. 552 pages With certificate issued in Self-Publishing. $35.00
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