EXPERT WEALTH BUILDING-MARKETING MANUALS
BY DR. JEFFERY LANT

NO MORE COLD CALLS
"The Bible On Generating Prospects And Turning Them Into Clients"
By: Jeffery Lant
Here is a complete guide to generating and closing all the prospects you
need to become a very successful investigative agency without any cold call
prospecting. This manual is already being hailed as the bible on developing
leads for service businesses and turning those leads into active clients.
Here's some of the power packed subjects covered:
Avoid the thirty major mistakes service providers make, solve them and start
making money immediately be getting clients now. Secret formulas that helps
you develop highly qualified leads and how to turn those leads into clients.
How to identify the right prospects for your service, use research to determine
exactly what they want and give it to them. Learn how to turn every word
you use in your marketing into motivating copy that makes the prospect want
your service now. Develop fast, effective and economical marketing communications
that make your prospects and buyer move. How to turn your computer into
a client-centered marketing department of awesome power and speed. Learn
to generate all the low-cost leads through free media, talk programs, direct
response marketing, classified and small space ads, and through specialized
marketing programs such as card decks, electronic moving message display
signs and package stuffer programs. This power packed manual reveals in
fine detail all the things you need to know to develop qualified prospects,
and turn them into paying clients without any cold calling. Don't be without
this marketing bible. You'll want to keep it with you at all times as you
develop your successful marketing plan. 675 pages, perfect bound, with certificate
issued in Developing Prospects & Clients. $45.00
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MONEY MAKING MARKETING!
By: Jeffery Lant
You'll learn precisely how to find the clients your after and soft sell
them so they will almost beg you to take their cases for them. Never again
will you play a guessing game with your marketing efforts after you master
the techniques found here. Eleven chapters cover the gamut from researching
your market to creating money making marketing documents. 285 pages reveal
for your use how to look at your entire marketing program and describes
in vivid detail how to exploit each aspect to maximize the number of clients
you obtain and minimize your expenses. Here are just a few of the important
topics explained in an easy-to-read, easy-to understand fashion
- Discover step-by-step guidelines on handling your marketing research
for the last time and financial commitment-even when you hate market research.
- Learn precisely what you need to know about connecting with your prospective
clients the right number of times so they will start using your investigative
service.
- Discover ways to make them almost bug you to take their cases.
- Learn ins and outs, nuts and bolts and tricks that work for display
and classified advertising to build your business.
285 pages brimming with the stuff that will put your marketing on the right
track and help your agency grow. With certificate of completion issued in
Master Marketing Techniques. $35.00
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THE UNABASHED SELF
PROMOTER'S GUIDE
"How To Get Ahead By Exploiting The News media"
By: Jeffery Lant
You won't believe the amount of free publicity you can get and the amount
of cases this type of thing can produce. The same techniques used by the
NAIS Publicity Co-OP are found in this manual. Techniques that put three
NAIS members in the New York Times, six in Entrepreneur Magazine, and NAIS
members on the Today Show, Larry King Show Phil Donahue Show, in USA Today,
Ladies Home Journal, The Star, Money Magazine, Business Opportunities and
hundreds of local radio and television talk shows. One NAIS member comments
that he received over $10,000 worth of work after one television show.
You'll learn how to get as much publicity and media exposure as you wish
in easy to follow 1-2-3- guidelines for getting media attention. One publicity
newsletter went as far as to call this manual, "the best business book
ever written." 366 big 8 1/2 X 11 pages that will excite you beyond
belief as you realize the tremendous possibilities that work so great, some
investigators now pick and choose the media coverage they want and actually
turn some away. With certificate of completion issued in Self-Promotion
Techniques. $35.00
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HOW TO MAKE A WHOLE LOT MORE THAN $1,000,000
Writing, Commissioning, Publishing & Selling "How-To" Information
By: Jeffery Lant
Writing and self-publishing is a natural extension of your investigative
service because you have developed expertise that others want and need to
know. Not only that, it's another way to marketing your investigative service.
Who's doing it? Ed Pankau, Bill Kizorek, Fay Faron, Jack Murray, Bob Burton,
Bill Dear, Erwin Blye, Norma Tillman, Logan Clark, Nick Beltrante, John
Dolan and many more. If you recognize these names, you likely recognize
them because they have self published or written books and/or articles on
their area of expertise. Not only do they make money off of their published
works, they also have a free advertising medium that helps them promote
their investigative service without additional cost and having a published
work creates many side benefits for you. It leads to speaking engagements
at trade shows and seminars and leads you right into free publicity on television,
radio and print media. This book by Jeffery Lant, the most talked about
person in marketing circles, gives you everything you need to know to self
publish your own book or get in print with "How-To" type information
from writing what you know to marketing your finished product. 552 pages
With certificate issued in Self-Publishing. $35.00
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