TALK PRESENTATIONS
One of the most feared activities in the United States is public speaking.
However, investigators who develop their public speaking skills prosper.
The biggest secret about it is that fear of public speaking is easy to overcome
and, once you do, you can give speeches to just about any group. Business
groups such as bar association meetings and chamber of commerce meetings
make excellent speaking exposure for private investigators.
WEB PAGE MARKETING
Many private investigators who have developed web sites are reporting a
great deal of their overall assignments are coming for their web sites.
In fact, dollar for dollar in exposure, web sites tend to be very inexpensive
marketing.
NEWSPAPER PUBLICITY
Exposure in newspapers give you the kind of publicity you can not buy. Private
investigators tend to make go editorial copy. Get to know the editors of
your business journals and business sections of your local newspaper and
send them well done press releases from time to time.
NETWORKING AND REFERRALS
Is your net working? Getting to know as many people as you can expands your
market universe. Join local investigative associations and local professional
groups such as the local chamber of commerce, local state investigative
associations and other civic groups.
LOCAL BAR NEWSLETTER
One of the best places to advertise your services is the local bar association
newsletter. Almost every attorney in town reads it and it gives your targeted
exposure to attorneys.
DIRECT MAIL
Peel and stick mailing lists can be obtained for almost any business or
profession. By using targeted marketing and sending your well done brochure
and sales letter to a targeted group of people, you are reaching them in
massive numbers.
COLD CALL PROSPECTING
It's frustrating, time consuming but productive but it works. Try to pick
certain office complexes that have the types of clients you want to work
for.
YOUR TARGET LIST
Make a list of the top ten clients you would want to work for. Call them,
send them your brochure, stop by in person, make a focused effort to make
them your client. Through your efforts, you'll soon find that you can start
crossing people off your list as they have become your client.