SEVEN FATAL ERRORS YOU SHOULD AVOID
ON YOUR WEB SITE
By Ralph D. Thomas

 


1) CONTACT INFORMATION DIFFICULT TO FIND

I can not tell you how many web sites and I been on in which you search and search for contact information (name,address, telephone number, email) and then finally give up. Make sure yours is in a proominte place and easy to find. Consider having contct information on every page.

 

2) OVERDONE TECHNO BUZING

Frames, Java, Active X, Shockwave, these are all nice but DON'T over due them and understand that most people don't have the lastest plug-ins for this stuff.

 

3) RIGHT PAGE SIZES

Some web sites are created are very large pages because the creator uses a large screen. However, most people don't so when the page loads they can not see all of the page they have to scroll accross. It's best to set up pages that are smaller.

 

4) FAILURE TO UPDATE

This is a really fatal error. You would be supirsed at the number of people who put pages up (even some major resource centers) and then only update them a few times a year. They are missing repeat traffic and no one is goin to keep coming back if the pages always look the same.

 

5) BAD MIX OF BACKGROUND COLOR AND TYPE

I had to learn through trial and error what works and what does not. I can tel you that there are a large number of pages on the web that are almost unreadable. Make sure your text can be read and read easy with that cool background you want to use.

 

6) LACK OF INTERACTIVELY

The web isn't static it is dynamic. Offer guestbooks and registrations for updates via email.

 

7) LACK OF MARKETING

Many people thank all they have to do is thorw a web page togehter and get on the internet and set back and wait for the business to roll in. I'm sorry to say, this is a myth. Your site has to be submitted to the search engines, marketed via email and newsgroups as well as marketed on and off the internet. Otherwise, it's going to be as about as effective as placing your busines card on the cork board in at the local laundery.

 

RELATED STUFF

WEB PAGES AND THE PRIVATE INVESTIGATOR
A very good slide show on how to create your own web pages
By Joseph Seanor--Inventor And Developer Of The PI Mall.

PAGEMILL BETA 2.0, FOR WINDOWS-
THE WORLD'S BEST WEB AUTHORING
TOOL CAN BE OBTAINED FREE AT ADOBE SITE

RALPH THOMAS COMPUTER RESOURCE CENTER

 

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