Pixie Subminiature Wrist Strap
Camera Outfit, 1950's
On November 7th, 1957, the Federal Sales Company of Hollywood California
mailed COD to an A. M. Brumfield in Hollydale, California the above PixieCam.
The total with COD charges was $4.70. The reason we know this is we have
the original mailing box is was mailed in with postage date stamp and
COD charges. The PixieCam was a subminiature inexpensive camera that came
with a wrist strap and a viewer for viewing the exposures you took. The
Pixiecam claimed to be the only subminiature cartridge camera. You could
take both black and white and color photos. You could then view your exposures,
determine which ones you wanted processed and then send them in. For each
group of photos you sent in for processing, the company would then send
you FREE film. The complete marketing plan with the PixieCam was, of course;
to make a profit developing the film and not selling the camera. There
were a lot of camera companies that operated in this manner much like
cell phone companies operate today.That is, they offer the hardware sales
on the front end very low and make their money on the back end by processing
the film. These camera companies made their film in a way (and on purpose)
that only they could open it and process it. It actually was a camera
that took good photos although it did not have the adjustment features
of the high end subminiature cameras. Not a bad deal for $4.07, wouldn't
you say? Below is a close up of the camera.
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