A Small Sample Section from The Book

So you and so many other people work hard to get a good web site up. You finally get it up and nothing happens. What's the problem? The basic problem is you are one of over eight hundred million web sites. In order to get traffic you have to get indexed on the search engines. Not only do you want indexed, you want position. What do I mean by position? Position has to do with were your site comes in on a search engine list of hits if someone types in a certain key word. If you come in 3,279 on a list of 5,000, changes are very good that the person looking for your site will never find you.

The goal is to come in on the search engines within the top ten or at the very least the first twenty. By doing that, you have a good chance of people finding you.

When I just converted the PI Catalog to html pages and got them on the internet,I send a huge amount of time submitting those pages to search engines. All of them, not just one. My guess is that we were totaling at the time in the nieghborhood of perhaps 100 pages. The web wasn't as crowded then as it is now but i used to get calls from people who stated that it didn't matter what kind of key words they typed in, if it was something that had to do with investigation, my site would come up. How did I do that? Well, mainly I just spent a great deal of time on it. Your time on doing search engine submits is important and there are a some tricks you need to know.

So how do you submit? Do to each of the major web sites. Study the front page of these sites. You will see an "ADD PAGE" selection or "AD URL" selection. Just click on that link and follow the instructions.

Remember that you are dealing with two different types of submit places. They are basically either a search engine or a directory. Yahoo, for example, is a directory. Most of the other major places to search are search engines. Search engines sent out what are called spiders to look at pages. Without you submitting stuff yourself, you could easily get indexed if a spider comes buy your site. But you don't know if the spider is coming tomorrow, next week, next month or next year and they don't announce their arrive to you when they come buy. It's better, of course; not to starve to death waiting for a spider to come by.

Meta Code And Key Word Techniques
Remember that we talked about the all important meta code. It looks something like this:

<meta name="description" content="description of your content goes here.">
<meta name="keywords" content="key words to index your site go here">

When most of the search engines look at your site, it looks at the meta code. Some of the search engines also look at the content text of the site being indexed. Each search engines is different as to what it counts for position. There have been attempts to describe what criteria is used for each search engine but they change all of the time and what a lot of people will tell you will be false. I also have the suspicion through trial and error that on some search engines that have tutorials on this sort of thing either have out of date information or are feeding you a line.

So how do you get to the top? First, you need to pick some key words and description, get them in your meta code and them submit the site and see what happens. Trail and error! Trail and error! Trail and error! Let me say that again-trail and error is something that works well.

I remember one time in the early days of the web when it first starred to heat up, a certain friend of mind loaded a Database of Webster's International Directory into the meta code. It crashed his server! Even if it would have not, it would have made the web site load very slow and I don't think it would have done much good. It was the wrong approach.

I know other web site developers who like to use the keyword sex. They base this on the fact that it's the most often used word on search engines in locating pages. Well, that's likely a correct fact but I wouldn't do that. First of, you want qualified traffic at your web site. Traffic for traffic's sake is not going to get you any business. People who type in sex are looking for something related to that. You think they are going to be interested in looking at your site? Do you think that they are going to look around your site if they go to it based on that key word? I would think that the answer to both questions is no unless you are selling something that's related to sex.

You need to find words that work. In doing so, think of what you and other people would use in a search engine to fine your page. Ask other people. Two heads are better than one. I know people who are convinced by their own reason that they have the correct key words. The problem sometimes is that they know too much about the subject of their web site and therefore don't pick the key words a layman would.

Here is a little trick you can use in meta codes. Instead of just using key words, use phrases. Why should you? Most studies show that the overwhelming majority of web surfers who locate stuff through search engines use phrases, not just words. So, if you come up with the right phrases in your meta code you just might move to the top of the lists on phrase searching.

It's also important for you to understand that you don't want a log meta code any more. People used to do that technique but almost every search engine now cuts it off after a certain length and some even penalize you at the cut off.

Don't use more that four or five key words and phrases and you should be fine.

Sometimes it's wise to use both plural and singular key words such as

missing person, missing persons

In developing your key words, it might be wise to go to the search engine itself and run a search. Now look at the meta code in the top ten and see what they are using.

Page Contents Techniques
Aside from the meta code words, I stated that some search engines also look at the contents of the page or fractional contents of a page and use the words in developing the ranking. If you can, design your web site in a manner in which key words are close to the top of the page. This will help with some search engines.

Web Page Title
The title of the page is also important on some search engines. By the title of the page, I am talking about the words that come up at the top of the web browser not the actual name of the file you created. I learned this the hard way one day. I kept trying to get a certain page to come close to the top of a certain search engine but this other guy always had 47 of his pages before me. What I finally noted was that he was using the exact key word I wanted to rise in ranking on in the title of his page. Bingo! I retitled the page, reuploaded the web page, resubmitted it to this search engine and my page starting coming up in the top five.

Hidden Word Stuffing
Some web sites use hidden text as more key words in attempts to come up in ranking on these words. All they do is make the text the same color as the background. The viewer doesn't see these words unless they open the source code.

Another trick is to put hidden text in the html code that will not load on the web page.

One way to do this is by using the HTML code

<input type="hidden" value="put your hidden words here">

This hidden tag needs to go in the body of the text and before any graphics.

Title Stuffing
There is another technique called title stuffing. It's just a repeat of the tile of the page in the HTML code.

For example

<title>Private Investigative/Detective Services In Austin</title>
<title>Private Investigative/Detective Services In Austin</title>
<title>Private Investigative/Detective Services In Austin</title>
<title>Private Investigative/Detective Services In Austin</title>

It should be noted that different search engines can penalize you for using some of these tricks. A few do, most don't and a few say they do and don't.

I can not stress the fact enough that you can determine what the rules are on any given search engine by running a search on it and studying both the web page itself and the HTML code of the first ten or so hits to see what they are getting away with.

One has to understand that on most search engines, when you change something on a page and then resubmit it, the new file overrides the old one. Unless, of course, you simply have a second page. Therein lies on of the many reasons of having a site with the same page more than one time. If you try something and it gives you somewhat of a good position but you still think you could get better position by changing a few things, you could change it and resubmit again. What will likely happen is the position of your first submit will be voided. If the second submit didn't work out like you hoped it would, you are worse off now than when you stated. However, if you created a second html file and just submitted the new URL path, you'd then have both pages indexed.

Multi Front Doors And Pages
One of the best tricks I know of is to have many front doors with different domain names. I have many domain sites on different servers that are just one page that lead right back into the same place that my first front page did. I just change a few things for search engine ranking.
Check these web pages out:

Note that they are all basically the same. However, the title of each page is different and the meta code is a little different and there are some wording at the top of the page under our name and address that is different. These pages are all front doors within the same registered URL but they help get better position on search engines.

Now check these pages

This is the front end menu for our line of books inside the PI MALL. They are both basically the same page. However, the meta code is a little different and the page title is different. Again, this is done for different search engines.

Now go to

This is a different domain name for our line of books outside the PI MALL. It's like a sperate front door. However, it all goes back to the same place.

Sumitting Software
Submit Software is helpful in that hand submitting is time consuming. You have to go to each search engine and submit stuff by hand. The software lets you fill out forms off-line and log on and let the software submit all the sites for you. I know of three good ones and they all have their own web sites to tell you all about them. They are:

Global Promote

Web Site Traffic Builder

Submit Wolf


Web Aids To Submit Your Site
There are tons of services, many for free; that will help you submit your site to the various services. For a sample list of them, click here.


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