All New Expanded And
Updated Third Edition

THE INFORMATION
BROKER'S
HANDBOOK

The Comperhensive Authority On Being An Information Broker
By Sue Rugge And Alfred Glossbrenner

 

Two of the most successful and most widely known information brokers combine forces to bring you an amazing work on entering the field of professional information brokering. If you have a desire to provide a true research service to business and industry and obtain high fees, this book is for you. Sue Rugge is considered the very first information broker in the world. Mr. Glossbrenner is a highly visible telecommunications expert. Completely revised and updated 3rd edition.

PART ONE:
THE INFORMATION BUSINESS
With The Following Chapters:

The Market For Information
What Is An Information Broker?
The Job Of Information Brokering
Pros And Cons Of The Information Broker
The Crucial Question: Is It For You?
How To Get Started

PART TWO:
FUNDAMENTAL TOOLS AND TECHNIQUES
With The Following Chapters:

At The Library: Nonelectronic Sources
Government Information Sources
Public Records Searching
The Telephone: YOur Most Powerful Tool

PART THREE:
ELECTRONIC OPTIONS AND ALTERNATIVES
With The Following Chapters:

Welcome To The Electronic Universe!
How To Go Online
Databases And How To Search Them
Special Interest Groups (SIGs) And Forums
How To Tap The Internet And World Wide Web
CD-Rom Possibilities

PART FOUR:
THE BUSINESS SIDE OF INFORMATION BROKERING
With The Following Chapters:

Services To Sell
Porjecting An Image And Credibility
Marketing And Sales: The Missing Ingredients
Power Marketing Tips And Techiques
Executing The Project: Ten Steps To Follow
Pricing, Contracts And Billing

Conclusion

APPENDIXES
Appendix A: Information Broker's Booksheft
Appendix B: Contact Points, Online Systems, Organizations, Associations, And Trade Shows
Appendix C: The Association Of Independent Information Professionals (AIIP)
Appendix D: Seminars Offered by Information Professional's Institute
Appendix E: Information Broker Companion Disk And Toolkit



This book is a kind of start-up manual and goes beyond just providing you the sources and resources. You'll learn about setting up an office, purchasing hardware and software, marketing and selling your services, pricing and billing your services and much more. If you are really serious about breaking into the lucrative field of information brokering, you'll want this book. 378 Pages, with a free Information Broker's Disk you can use on your computer containing sources, contracts and business forms. 579 PAGES. $35.00

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