MARKETING YOUR INVESTIGATIVE SERVICE

CHECK OUT THE HUGE SELECTION OF DIGITAL DESKTOP
MARKETING TECHNIQUES AND TRAINING AIDS!

SECRETS OF SUCCESSFUL
INVESTIGATIVE AGENCY
MARKETING AND MANAGEMENT

The Complete Guide To Marketing And
Running A P.I. Business
By Kelly Riddle

Click On Start Key For Important Message On This New Amazing Manual!

There are private investigative agencies that have extremely good investigators but don't seem to have enough work. This extremely valuable work helps you avoid this very common syndrome and hands you the know-how to develop your investigative agency for a booming success. The difference between success and failure in the private investigative agency business is more than just being a top flight investigator. Marketing techniques, management skills and a knack for finding your niche is your key to building a lucrative private investigative practice. One of the nation's most successful private investigators in America today, Kelly Riddle; shares with you his secrets to success using techniques and principles that have brought him an almost unheard of raise to the top of his profession!

Time Management Skills: How to manage your time as an agency owner so you'll have the time to do the things that you MUST do to make your agency grow.

Using The Media: Often considered taboo by some professional investigators, Mr. Riddle shows you how to use the news media of all types to your advantage to propel your agency growth.

Finding Your Niche: This chapter shows you how to break out of the run-of-the-mill jack-of- all trades in private investigative work and stand out in your own specializations to build the growth of your agency.

The Power Of The Written Word: In step-by-step detail, the author takes you on a ride of powerful word crafting showing you how to use words to sell and propel your agency through marketing documents and other written words.

The Power Of Networking And Associations: The author has successfully used associations and other professional networking tools to drive his agency success. This chapter brings you step-by-step details on the secrets of how to do it.

Character Is Everything And So Are Records: This unique chapter blends the skills of character building as well as the secrets of tapping the best records of information for your agency with many samples and sources.

Off The Wall Advertising: Through basic trial and error, the author has developed some little known tricks when it comes to advertising and marketing an investigative agency. These little known methods which you can use to grow your agency are well worth hundreds of times the cost of this manual!

How To Run A Successful Business: From office space rental, to PO Boxes and the telephone, the author hands you extremely valuable tips on what to do and what not to do and then takes you on a ride into what office and investigative equipment you need and don't need. An extremely valuable section!

More On Management: There's more good stuff in this chapter that helps you understand the hidden cost of running a business like factoring, travel and telephone expenses and fixed overhead you must absorb. You are also exposed to billing techniques, business records, employee training and client contacts.

Handling Successful Assignments: From background checks, to sources of information and from conducting a surveillance to other types of major case assignments, the author reveals for you his inside secrets from the prospective of successful private investigative agency owner.

Business Forms From The Author: As one of the most successful private investigator's in America, Kelly Riddle shows you samples of successful business forms he uses in his private investigative agency.

This powerhouse of information is designed in a way that will help you have an extremely successful and lucrative private investigative practice and brings to you powerful secrets you can use to insure your private investigative agency success. 5 1/2 X 8 1/2, 124 pages. $29.95

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MEGA-MARKETING TECHNIQUES FOR THE PRIVATE INVESTIGATIVE AGENCY

How To Drastically Increase Your P.I. Business

By: Ralph D. Thomas

The key to success to the private investigative business is obtaining assignments. Lots of assignments. Here's the manual that's already being hailed as the "bible" on the subject. Unique and unusual highly effective techniques are taught that show you how you can get your telephone to "ring off the hook with new case assignments." You will learn how to do research in the courthouse finding loads of prospective business and how to turn them into clients fast. You will learn to make advertising pay you instead of cost you. You will learn how to obtain the media's attention and get in print and on radio and television talk shows. You learn how and where to get booked into conventions of the people who are major clients so you can give speeches that get you work. Learn the real secrets of how some P.I.s are getting books published and what it is doing for their business. Find out the real inside tricks of getting your photograph into your newspaper. Get the real tricks of the trade on how to use direct mail to build your business. Learn how you can start getting booked on television talk shows. There has never been anything like this manual on the market before and you will find it not only interesting but jam packed with high power techniques that will give your investigative business the edge. Subject outline:

SPECIALIZATIONS: What to specialize in and how to develop your expertize.
OBTAINING CASES: Types of cases you can prospect for in the courthouse and start working next week. How to do courthouse research and locate cases without clients. How to use the telephone and mail to make prospects want your investigative service. How to design your business cards, letterheads and brochure and what they should say. Why cold calling for business is the least effective technique and the other things you can do to avoid it. The most lucrative specialties you can get into, why they are so hot and the identification of the prospects whom you should approach.
ADVERTISING: Why most advertising does not work and how to make your advertising successful. How and where to get listed in specialized directories. The real secrets of yellow page advertising. How to write ad copy that gets results. How to use direct mail to win more clients. How to use mailing lists and were to get them. Why 75% of direct mail does not work and how to make sure you have marketing documents that pull in response. Major markets you can target and how to do it.
P.R. AND OBTAINING PUBLICITY: What is publicity and how to use it as an effective marketing tool to obtain work. Why publicity is easy to get for private investigators and how to do it. Examples of investigators who have used publicity as a marketing tool and what it has done for their business. Understanding the "hidden" profits in writing an investigative book or story. How to write a press release and who to send it to. How to develop a press kit and how to develop a list of people who can put you in the newspaper, on the radio and on the tub. Specialized lists of directories and news media sources you can use to develop your free publicity plans. Different types of media exposure and how you can work up to the big time.
TALK PROGRAMS: How to get booked to give speeches and how to turn this into a powerful marketing technique that brings in mega- clients.
EXAMPLES: Examples of investigators who have used these techniques and became rich and famous. Examples of brochures, press releases, questions and answers you will want to know.

The author, Ralph Thomas, is often called the "guru of investigative agency marketing and public relations." He's successfully and consistently made sure his name and the name of NAIS and association members gets and stays in the news media. He's also called, "the man with the knowledge to produce effective and profitable direct mail and advertising campaigns." Now a life time of techniques used to do such promotions are yours. Don't get left out of the unique and successful approaches to marketing, advertising, public relations. With certificate of completion issued in Marketing and PR Techniques $38.00
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HOW TO MARKET YOUR PRIVATE INVESTIGATION BUSINESS
Revealing For The Very First Time The Real Secrets Of Getting The Business You Want And Need By: Bob Mackowiak

Let's face it, you might be the best investigator in the country and have the greatest sources in the world, but without marketing you'll never, and I mean NEVER be a successful private investigator. For the very first time, Bob Mackowiak, a marketing expert and publisher of P.I. magazine brings you an all new manual on how to go about getting you the business you want and need to become a successful private investigation agency. You'll learn all about marketing, the different types of marketing, why you must do it and how to tailor a marketing plan for your agency for best results. You'll learn how to give your company the "look" you need and the "image" you want. Learn how to write extremely successful company brochures. Learn the value of news media publicity, learn how to successfully procure news media publicity and tips on getting yourself interviewed by the news media even when you have no "news." Get grounded in on-line advertising which is quickly becoming the cutting edge method of inexpensive marketing for your investigative agency. Learn the tricks and secrets of direct mail advertising and much more. Written in an extremely concise and easy to follow manner, this book also provides you with worksheets and additional resources that will help you market correctly. This fresh new approach contains hard-hitting "can-not-be-without" marketing know-how for any investigative agency and reveals how to get all the business you want and need. $35.00
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Marketing Without Advertising
Michael Phillips & Salli Rasberry

The best marketing plan encourages customer loyalty and personal recommendation. Here are practical steps for building and expanding a small business without spending a lot of money on advertising.

"...this no-nonsense guide describes what it takes to generate sales and encourage customer loyalty provides tips on how to create a marketing plan that will illicit enthusiastic responses from customers, and how to list products or services widely and inexpensively."
-- Biz Magazine

"There are good ideas here on every page. You'll find here the nitty-gritty stepys you need to-and can-take to generate sales for your business, no matter what business it is."
-- Milton Moskowitz, co-author, 100 Best Companies to Work for in America
$14.00
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NO MORE COLD CALLS
"The Bible On Generating Prospects And Turning Them Into Clients"
By: Jeffery Lant

Here is a complete guide to generating and closing all the prospects you need to become a very successful investigative agency without any cold call prospecting. This manual is already being hailed as the bible on developing leads for service businesses and turning those leads into active clients. Here's some of the power packed subjects covered:

Avoid the thirty major mistakes service providers make, solve them and start making money immediately be getting clients now. Secret formulas that helps you develop highly qualified leads and how to turn those leads into clients. How to identify the right prospects for your service, use research to determine exactly what they want and give it to them. Learn how to turn every word you use in your marketing into motivating copy that makes the prospect want your service now. Develop fast, effective and economical marketing communications that make your prospects and buyer move. How to turn your computer into a client-centered marketing department of awesome power and speed. Learn to generate all the low-cost leads through free media, talk programs, direct response marketing, classified and small space ads, and through specialized marketing programs such as card decks, electronic moving message display signs and package stuffer programs. This power packed manual reveals in fine detail all the things you need to know to develop qualified prospects, and turn them into paying clients without any cold calling. Don't be without this marketing bible. You'll want to keep it with you at all times as you develop your successful marketing plan. 675 pages, perfect bound, with certificate issued in Developing Prospects & Clients. $45.00
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HOW TO MAKE $100,000 A YEAR AS A PRIVATE INVESTIGATOR
By Edmund J. Pankau

Here's a new manual the private investigative industry is talking about written by one of the most successful private investigative agency owners in the United States. Pankau, one of the best loved speakers and writers in the investigative industry shows you from his own hands-on 20 plus years of experience exactly what it takes to be successful as a private investigative agency. Learn exactly what works and what doesn't when it comes to obtaining clients and expanding your business. Gain insight into how the location of your investigative service affects the focus of your market and specialization and which areas of the country offer the best opportunities. Learn about new age investigative techniques including obtaining on-line data, interviewing techniques that work very well, and top specializations in the private investigative industry. Don't conduct investigative agency practice without reading this gem! 8 1/2 X 11, 112 pages, photos, ills., with certificate issued in Investigative Agency Management & Marketing Techniques. $20.00
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MONEY MAKING MARKETING!
By: Jeffery Lant

You'll learn precisely how to find the clients your after and soft sell them so they will almost beg you to take their cases for them. Never again will you play a guessing game with your marketing efforts after you master the techniques found here. Eleven chapters cover the gamut from researching your market to creating money making marketing documents. 285 pages reveal for your use how to look at your entire marketing program and describes in vivid detail how to exploit each aspect to maximize the number of clients you obtain and minimize your expenses. Here are just a few of the important topics explained in an easy-to-read, easy-to understand fashion

Discover step-by-step guidelines on handling your marketing research for the last time and financial commitment-even when you hate market research.
Learn precisely what you need to know about connecting with your prospective clients the right number of times so they will start using your investigative service.
Discover ways to make them almost bug you to take their cases.
Learn ins and outs, nuts and bolts and tricks that work for display and classified advertising to build your business.

285 pages brimming with the stuff that will put your marketing on the right track and help your agency grow. With certificate of completion issued in Master Marketing Techniques. $35.00
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THE UNABASHED SELF PROMOTER'S GUIDE
"How To Get Ahead By Exploiting The News media"
By: Jeffery Lant

You won't believe the amount of free publicity you can get and the amount of cases this type of thing can produce. The same techniques used by the NAIS Publicity Co-OP are found in this manual. Techniques that put three NAIS members in the New York Times, six in Entrepreneur Magazine, and NAIS members on the Today Show, Larry King Show Phil Donahue Show, in USA Today, Ladies Home Journal, The Star, Money Magazine, Business Opportunities and hundreds of local radio and television talk shows. One NAIS member comments that he received over $10,000 worth of work after one television show.

You'll learn how to get as much publicity and media exposure as you wish in easy to follow 1-2-3- guidelines for getting media attention. One publicity newsletter went as far as to call this manual, "the best business book ever written." 366 big 8 1/2 X 11 pages that will excite you beyond belief as you realize the tremendous possibilities that work so great, some investigators now pick and choose the media coverage they want and actually turn some away. With certificate of completion issued in Self-Promotion Techniques. $35.00
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HOW TO MAKE A WHOLE LOT MORE THAN $1,000,000
Writing, Commissioning, Publishing & Selling "How-To" Information
By: Jeffery Lant
Writing and self-publishing is a natural extension of your investigative service because you have developed expertise that others want and need to know. Not only that, it's another way to marketing your investigative service. Who's doing it? Ed Pankau, Bill Kizorek, Fay Faron, Jack Murray, Bob Burton, Bill Dear, Erwin Blye, Norma Tillman, Logan Clark, Nick Beltrante, John Dolan and many more. If you recognize these names, you likely recognize them because they have self published or written books and/or articles on their area of expertise. Not only do they make money off of their published works, they also have a free advertising medium that helps them promote their investigative service without additional cost and having a published work creates many side benefits for you. It leads to speaking engagements at trade shows and seminars and leads you right into free publicity on television, radio and print media. This book by Jeffery Lant, the most talked about person in marketing circles, gives you everything you need to know to self publish your own book or get in print with "How-To" type information from writing what you know to marketing your finished product. 552 pages With certificate issued in Self-Publishing. $35.00
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